"Our story began with my first pregnancy in 2014. It was then that I suddenly became conscious of everything I was putting in and on my body. While searching for skincare, I couldn’t find any products that I felt comfortable putting on my new baby’s delicate skin. Everything was full of ingredients I couldn’t even pronounce. Upon researching some of these questionable ingredients, I found that some of them were chemicals linked to health conditions such as eczema, allergies, hormonal disruptions, reproductive issues, cancer, and many other concerns. On top of that, I then learned that the FDA doesn’t even regulate skincare or skincare product labels! It was with this discovery that my brand was born. Shopping for safe and natural products in an industry full of sneaky marketing tactics can be very confusing and time consuming. We shouldn’t have to Google every ingredient in our baby’s skincare products to make sure they are safe. So we’ve taken the guess-work out of it by providing safe, effective and gentle products with ingredients you recognize and can pronounce. I use our products on both of my babies everyday and I sincerely hope you love them as much as we do." 

- Julie Dubuque, Mom & Founder